Privacy Policy

Last modified on June 8, 2018
This Privacy Policy applies to any and all products, services, applications, Applications, websites, or other affiliated ventures operated by Laboratoire de Recherche sur l’Intelligence Artificielle (AIRLAB) Inc. Throughout this Policy, “Airlab” and “We” refers to Laboratoire de Recherche sur l’Intelligence Artificielle (AIRLAB) Inc. and its affiliates. “You” or “Users” refers to you, our users – everyone who uses, subscribes to, publishes through, advertises through, joins, or visits Airlab. The “Airlab Application and/or Airlab Services” refers to the applications you download from the AppleStore or the Google Play store. The term “Airlab Services” applies to the advertising platform, web site, games, and/or services controlled, operated or produced by Airlab Ltd. and all advertisements and other content referenced therein.

This Privacy Policy is incorporated into and is subject to the Airlab Application and/or Airlab Services Terms of Service. Your use of the Airlab Application and/or Airlab Services and any personal information you provide through the Airlab Application and/or Airlab Services are subject at all times to this Privacy Policy and the Terms of Use. This policy explains how information is collected and used by Airlab.

This Privacy Policy applies to the processing of personal data, within the scope of the EU General Data Protection Regulation 2016/679 (hereinafter “GDPR”). Airlab will process personal data in accordance with the GDPR requirements.
What information do we collect about you?
We collect Personal Information about you when you register with us, use our Services, download our X-Mediate™ SDK, answer our questions or provide feedback. We collect Personal Information that you provide to us: this includes your full name, email address, company name, company website, username, password, Network account keys and business address and/or other persistent identifier. We will also collect payment information such as business bank accounts, credit cards or PayPal accounts so as to facilitate payments between Advertisers, Networks and Publishers.

When you access the Airlab Application and/or Airlab Services (including through your computer or your mobile device) or open one of our HTML emails, we may automatically record certain information from your system by using different types of tracking technology. This “automatically collected” information may include Internet Protocol address (“IP Address”), IDFA, Android ID, geolocation, country code, a unique device or advertiser ID, version of software installed, operating system type, the content and pages that you access on the Airlab Application and/or Airlab Services, and the dates and times that you visit the Airlab Application and/or Airlab Services.
How will we use the information about you?
Airlab and its service providers use the information that you provide or that we collect to operate, maintain, enhance, and provide all of the features and services found on the Airlab Application and/or Airlab Services as well as to track user-generated content and Users to the extent necessary to comply as a service provider with any applicable laws.

We may use your email address or other provided contact (e.g. mobile number), without further consent, for administrative communications such as notifying you of major Airlab Application and/or Airlab Services updates, for customer service purposes, to address copyright infringement or defamation issues, or to contact you regarding any content that you have posted and to send privacy or security related notices.

Airlab uses all of the information that we collect to understand the usage trends and preferences of our Users, to improve the way the Airlab Application and/or Airlab Services works and looks, to create new features and functionality. Airlab may use information to: (a) automatically update the Airlab Application and/or Airlab Services on your system; (b) remember your information so that you will not have to re-enter it during your visit or the next time you access the Airlab Application and/or Airlab Services; (c) provide customized third-party advertisements, content and information; (d) monitor and report on the effectiveness of third-party marketing campaigns; (e) monitor and report aggregate usage metrics such as total number of visitors and pages accessed; and (f) provide such metrics to Users as they pertain to such User’s uploaded content; and (g) track your entries, submissions, and status in any promotions or other activities.
Who will we disclose your Personal Information to?
Airlab will not share your Personal Information for marketing purposes with companies outside the Airlab group of companies, unless you have given us permission to do so. However, in addition to the ways described above, we may share your information in the following ways:
  • We may share your Personal Information with any member of our group of companies
  • We work with trusted third party partners to perform tasks on our behalf and we may need to disclose your Personal Information to them to provide services to you. However, these companies are bound by confidentiality agreements with us and do not have any independent right to use your Personal Information beyond what is necessary to assist us
  • When the law requires us to disclose your information, we will comply
  • When we need to enforce our Terms of Service, investigate fraud, reduce credit risk, exercise our legal rights or defend against legal claims
  • When it is necessary for the protection of a person’s life, body or property and when obtaining your prior consent is difficult
  • If there is a change in the ownership of Airlab or any of its assets, we may disclose Personal Information to the new or prospective owner. If we do so, we will notify you before information about you becomes subject to a different privacy policy
  • We may display your chosen user name / company name / App name, along with statistics relating to advertising and user engagement on our sites and Apps and to other users of Airlab. Your other Personal Information cannot be seen by other users unless you post it in your profile or areas accessible by other users
  • Your Choices and Access to your Personal Information
You may, of course, decline to share your personally-identifiable information with Airlab. However, this means you will be unable to use the Airlab Application and/or Airlab Services.

Your iOS mobile device may provide a “limit ad tracking” setting. On Android devices, your settings may allow you to “opt out of interest-based ads. When you have opted out using this setting on a device, Airlab will not use in-app information collected from that device to infer your interests or serve ads to that device that are targeted based on your inferred interests.

To protect your privacy and security, we take reasonable steps to verify your identity before granting you account access or making corrections to your information. YOU ARE RESPONSIBLE FOR MAINTAINING THE SECRECY OF YOUR UNIQUE PASSWORD AND ACCOUNT INFORMATION AT ALL TIMES

Airlab processes data as a processor.

As an EU resident, you may:

  • Access the data that Airlab keeps about you. Airlab may need to ask you to provide us certain credentials to make sure that you are who you claim you are. If you find that the data is not accurate, complete or updated, then you may provide us with the necessary information to rectify it.
  • Contact us if you want to withdraw your consent to the processing of your personal information. Exercising this right will not affect the lawfulness of processing based on consent before its withdrawal.
  • Request to delete or restrict access to your personal information. Airlab may postpone or deny your request if your personal information is in current use for providing the Services or due to other legitimate purposes, such as compliance with regulatory requirements associated with Airlab.

If you exercise one (or more) of the above-mentioned rights, in accordance with the provisions of applicable law, you may request to be informed that third parties that hold your personal information, in accordance with this Policy, will act accordingly.

  • You may ask to transfer your personal information in accordance with your right to data portability.
  • You may object to the processing of your personal information for direct marketing purposes.
  • You have the right not to be subject to a decision based solely on automated processing, including profiling, which produces legal effects concerning you or similarly significantly affecting you.
  • You have a right to lodge a complaint with a data protection supervisory authority.

Airlab does periodical assessments of its data processing and privacy practices, to make sure that Airlab complies with this policy, to update the policy when needed, and to verify that the policy is displayed properly and accessible.
Transfer of information to other countries
Information/data may be transferred to other countries outside the European Union. If so this is done on the basis of legally stipulated contractual regulations which are intended to ensure appropriate protection of your data and which are available to you on request.

User should be aware that the data protection and privacy regulations that apply in countries outside the EEA may not offer the same level of protection as provided for inside the EEA.

When we transfer data outside of the European Economic Area, we will ensure that there are appropriate safeguards in place for the data by:

  • transferring the data to countries which have been deemed to provide an adequate level of protection by the European Commission; or
  • implementing other appropriate safeguards, such as: (i) the Standard Contractual Clauses adopted by the European Commission for transfers of personal information outside of the EEA, which are available on the European Commission’s website here:; and (ii) transferring data to recipients in the United States of America who have certified their compliance with the EU-US Privacy Shield administered by the US Department of Commerce.
Automatic storage of access data
Each time a User accesses the Airlab Services, the access data is automatically stored in a protocol file. This is general information such as the page from which the file was accessed, the name of the file that was accessed, time and date at which it was accessed, the volume of data that was transferred, the protocol that was used as well as information sent by the browser about the browser or the operating system.

This general information is anonymized, meaning it is not stored together with personal data Airlab may have and is also not combined with this data in any other way. It is analyzed solely for statistical purposes and used to improve the content and functionality of the website. This data is not transferred to third parties for other commercial or non-commercial purposes. The access data is stored in the protocol file for a maximum of four weeks.

If you have any concerns about the way Airlab process your personal information, you are welcome to contact Airlab’s data protection officer at:, or write to Airlab.

Airlab will look into your enquiry and make good-faith efforts to resolve any existing or potential dispute with you. If you remain unhappy with the response you received, you can also refer the matter to your local data protection authorities.
In general, we collect, use and share your personal information when we have your consent to do so via a publisher partner’s app.

Our publisher partners who use Airlab Services must first obtain your consent so that Airlab and our partners can process your personal information for the purpose of serving you ads.

Airlab allows other companies, called advertisers, third-party ad servers or ad networks, ad exchange marketplaces and ad servers, marketers, agencies and other advertising partners referred to herein as “Advertisers,” to serve advertisements within the Airlab Application and/or Airlab Services and the Airlab Services. Airlab shares information, including your data, with its advertisers and publishers of games and/or services that connect to the Airlab Application and/or Airlab Services. Airlab may use technology to send, directly to mobile devices, the advertisements that appear within the Airlab Services and Application and will receive automatically collected information when this happens. Airlab may also use other technologies (such as cookies, javascript, or web beacons) to measure the effectiveness of advertisements and to personalize advertising content. Please note that if an advertiser asks Airlab to show an advertisement to a certain audience or audience segment and you respond to that advertisement, the Advertiser may conclude that you fit the description of the audience that they were trying to reach. Airlab does not permit the use of behavioral advertising or advertising specifically targeted toward children under 13 years of age.

While we encourage our advertisers to respect your privacy and the law, we take no responsibility for the services and advertisements provided by our advertisers. You should consult the respective privacy policies of these third-party Advertisers. This Privacy Policy does not apply to, and we cannot control the activities of, such other advertisers. Airlab reserves the right to add or remove Advertisers at its discretion and Airlab may not at all times list such updated ad network partners in this Privacy Policy.

The complete Third-Party service provider list can be found here:
Advertisers and COPPA
Airlab will not knowingly target any advertisements to children under the age of 13. Airlab will not knowingly collect information about children under the age of 13, and if we become aware of the collection of such knowledge, will purge that information from our systems immediately.

By using the Airlab Application and/or the Airlab Services, advertisers are agreeing not to use our services to provide advertisements to children under 13 and are ensuring their own compliance to COPPA standards. The Airlab Application and/or Airlab Services is not to be used in any child-directed advertisements. The Airlab Application and/or Network is to be used only for contextual targeting and any use of behavioral advertising will result in the advertiser’s account being terminated immediately. If an advertiser becomes aware that their advertisements have come into conflict with COPPA, the advertiser is required to report this to Airlab immediately. We rely on our advertisers to report any conflicts to us and do not maintain an aggressive enforcement program regarding our advertisers. If, however, you feel that any advertisers are not in compliance with COPPA or other regulations, we encourage you to contact us.
Developers and COPPA
By using the Airlab Application and/or the Airlab Services, developers are agreeing not to use our services to provide applications to children under 13 and are ensuring their own compliance to COPPA standards. If a developer becomes aware that their applications have come into conflict with COPPA, the developer is required to report this to Airlab immediately. We rely on our developers to report any conflicts to us and do not maintain an aggressive enforcement program regarding our developers. If, however, you feel that any developers are not in compliance with COPPA or other regulations, we encourage you to contact us.
Children’s Privacy:
Airlab does not allow users under 13 years of age to access the Airlab Application and/or Airlab Services nor does Airlab knowingly collect or maintain personally identifiable information from persons under 13 years-of-age. If Airlab learns that personally-identifiable information of persons less than 13-years-of-age has been collected on or through the Airlab Application and/or Airlab Services, then Airlab will take the appropriate steps to delete this information.

If you are the parent or legal guardian of a child under 13 who has become Airlab Application and/or Airlab Services member, then please contact Airlab at to have that child’s account terminated and information deleted.

Airlab is committed to assist its controllers as to data subjects’ rights under the General Data Protection Regulation (Regulation (EU) 2016/679) (GDPR).

Please note that under the GDPR Airlab processes data provided into the Services as a processor and not as a controller. As a processor, Airlab is committed to assist its controllers to fulfill data subjects’ GDPR rights.

Therefore, if you wish to exercise your rights under the GDPR or have any questions in this matter, please contact the relevant Airlab’s controller directly. When needed and upon request, Airlab will assist its controllers.

Airlab conducts periodical assessments of its data processing and privacy practices to ensure that it complies with this Policy, update the Policy when necessary, and ensure that the policy is properly displayed and accessible.
Changes and Updates to this Privacy Policy
We review our Privacy Policy regularly and we will update this page. When we make changes to our Privacy Policy, we will notify you by posting an announcement on our Service. You are bound by any changes to our Privacy Policy when you use our Service after you are notified of these changes.
Airlab Contact Information
Please contact Airlab with any questions or comments about this Privacy Policy, to obtain access to your personal information, and our third-party disclosure practices or your consent choices at: 6300, Avenue du Parc Montréal, H2V4H8 Québec, Canada or by email: We will respond to your inquiry within 30 days of its receipt.

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